Swiggy’s recent scented newspaper ad took the internet by storm, bringing the sweet aroma of mangoes directly to readers.
This unique approach isn’t entirely new;
olfactory marketing has been around for years, with brands like McDonald’s, Bloom, and even state fairs utilizing it to create memorable consumer experiences.
Ancient Times:
â–¶ The concept dates back to ancient Egypt, where merchants used perfumes to attract buyers.
Modern Pioneers:
â–¶ Bloom: Their peach-scented billboard made passersby feel the freshness of their produce.
â–¶ McDonald’s: Launched French fry-scented billboards to entice hungry commuters.
â–¶ State Fair Meadowlands: Used scratch-and-sniff billboards to attract families with the aroma of cotton candy.
Why Olfactory Marketing?
âž Sensory Engagement: Engages more senses, making the ad experience memorable.
âž Emotional Connection: Scents can trigger happy memories and positive emotions.
âž Increased Recall: People are more likely to remember an ad that stimulated their sense of smell.
However, olfactory marketing isn’t for everyone.
It’s essential to ensure the scent aligns with your product and resonates with your target audience.
Plus,
innovative advertising can be costly, so allocate a small percentage of profits to such campaigns while focusing on product quality and customer satisfaction.
Final Thoughts
In the competitive world of marketing, innovation is key.
However, the ultimate success of any business lies in the quality of its products and services and the satisfaction of its customers.
Here’s how to strike the right balance:
✅ Focus on Quality: Always prioritize delivering high-quality products and services.
✅ Customer Satisfaction: Listen to your customers and strive to meet their needs and expectations.
✅ Innovate Wisely: Experiment with new marketing strategies, but ensure they align with your brand and audience.
✅ Sustainable Growth: Use a percentage of profits for innovative campaigns, but don’t overextend your budget. Balance is crucial.
Marketing isn’t a one-size-fits-all game.
Find what generates the best outcomes for your business, continuously improve, and always keep the customer’s experience at the heart of your strategy.
